About Us




1. Brand Overview

Founded in 1919, Tesco is a UK-based international retail company with a proud heritage spanning more than a century. As one of the UK’s largest and most trusted retailers, Tesco is committed to the mission of “Every little helps”—delivering quality products, convenient service, and fair pricing to millions of customers worldwide. Our vision is to become the most preferred retail brand while creating positive impacts on society and the environment.

Our business covers a wide range of sectors, including grocery, household goods, fashion, electronics, financial services, and mobile communications. Whether it's daily essentials or seasonal promotions, Tesco is the go-to destination for every customer.

2. Business Scale & Global Reach

Tesco operates thousands of stores across the UK, Ireland, Hungary, the Czech Republic, and Slovakia. Our diverse retail formats — including Tesco Extra hypermarkets, Tesco Superstores, Tesco Express convenience shops, and a powerful online platform — are designed to meet the needs of customers in every lifestyle scenario.

With approximately 28% market share in the UK, Tesco holds a leading position in consumer trust. Our Tesco Clubcard loyalty program boasts tens of millions of active members, offering personalized discounts, reward points, and exclusive deals that enhance the overall shopping experience.

3. Core Values & Service Philosophy

At Tesco, we believe the heart of retail lies in people and trust. We are dedicated to building a customer-first, employee-driven, community-connected retail ecosystem:

  • Customer First: We listen, learn, and improve constantly to align with evolving customer needs.

  • Affordable Quality: We offer great value by working closely with global suppliers to ensure freshness and fairness.

  • Technology-Driven: From self-checkouts to smart shelves and mobile shopping, we enhance the retail journey through innovation.

  • Sustainability-Focused: With a goal to be carbon neutral by 2035, we minimize plastic, support eco-friendly lifestyles, and champion healthier choices.


4. Consumer Messaging & Brand Appeal

To truly connect with consumers, Tesco not only offers value through its services but also communicates through emotional and engaging language. Here are some of our key messages:

Quality Assurance:

  • “Your trusted choice for every meal.”

  • “We offer more than just products — we offer trust.”

  • “Shop with confidence — quality you can see and feel.”


Price & Value:

  • “Daily savings, everyday surprises.”

  • “Spend smart, live well — Tesco helps you save on every item.”

  • “No overspending, just better living.”


Convenience & Service:

  • “One-click order, home delivery made easy.”

  • “From breakfast to dinner, shop it all with ease.”

  • “Your neighborhood Tesco — always here for you.”


Emotional Connection:

  • “Here for your everyday moments.”

  • “Tesco is more than shopping — it’s a way of life.”

  • “Where you are, we are.”


5. Vision for the Future

Looking ahead, Tesco will continue to lead with innovation, responsibility, and a customer-first mindset. We are building a smarter, greener, and more human retail experience — a true omnichannel ecosystem that connects customers to quality and convenience wherever they are.

Tesco is not just a store — it's a brand that links people, families, and communities. We put care into every basket, and love into every customer journey.

Choose Tesco — choose quality, trust, and a better way to live.